How the “Laugh Now Cry Later” Video Changed Everything

• Being called by Drake to appear in the “Laugh Now Cry Later” music video was a major turning point.
• The video featured him alongside Lil Durk, Marshawn Lynch, Kevin Durant, and Odell Beckham Jr., with him providing comedic relief.
• The exposure changed how brands viewed him:
• Before, offers were mostly free merchandise, event appearances, or complimentary entry.
• Afterward, brands began treating the relationship as business, with transactional conversations and real money.
• The shift happened almost immediately. He says the opportunity made people take him more seriously and that he remains grateful Drake took a chance on him.